{"id":5839,"date":"2018-07-25T15:27:54","date_gmt":"2018-07-25T20:27:54","guid":{"rendered":"https:\/\/old.mybscu.org\/?p=5839"},"modified":"2018-08-15T09:36:28","modified_gmt":"2018-08-15T14:36:28","slug":"how-to-value-your-business-when-selling","status":"publish","type":"post","link":"https:\/\/old.mybscu.org\/es\/how-to-value-your-business-when-selling\/","title":{"rendered":"C\u00f3mo valorar su negocio al venderlo\u00a0"},"content":{"rendered":"<p style=\"line-height: 12.75pt; background: white; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\"><img decoding=\"async\" class=\"size-medium wp-image-5841 alignleft\" src=\"https:\/\/old.mybscu.org\/wp-content\/uploads\/2018\/07\/How-to-sell-business-blog--300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>Hay muchas razones para vender un negocio, as\u00ed como muchas razones para tener una valoraci\u00f3n empresarial actualizada, incluso si no se vende. Independientemente de las razones, varios factores influyen en la determinaci\u00f3n del valor de su negocio. Adem\u00e1s, todos ellos requieren una evaluaci\u00f3n profesional adecuada.<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><strong><span style=\"font-family: Tahoma; color: black;\">Contrata a un profesional<\/span><\/strong><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">La primera y m\u00e1s importante regla para valorar su negocio es no hacerlo usted mismo, ya que los propietarios tienden, comprensiblemente, a sobreestimar el valor de su empresa. \u00abExiste un cierto apego emocional que los propietarios depositan en sus negocios; despu\u00e9s de todo, se invirtieron a\u00f1os de esfuerzo y dedicaci\u00f3n en su creaci\u00f3n, por lo que se siente que deber\u00eda tener m\u00e1s valor\u00bb, escribi\u00f3 Andrew Bass, director de patrimonio de Telemus, en un art\u00edculo de marzo de 2018 para Kiplinger.com.<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">Le resultar\u00e1 imposible tomar distancia y realizar una evaluaci\u00f3n objetiva de su propio negocio, por lo que es importante que la tasaci\u00f3n la realice un profesional. &quot;No es raro que los propietarios piensen que su negocio vale m\u00e1s de lo que realmente vale y podr\u00edan rechazar las ofertas leg\u00edtimas que se les hacen&quot;, dice Bass, aunque a\u00f1ade que tambi\u00e9n puede ocurrir lo contrario. &quot;\u00a1Los aspectos fiscales y comerciales \u00fanicos del negocio y el entorno pueden generar un mayor valor!&quot;<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">Un tasador de empresas certificado, o cualquier persona que valore su empresa, como un contador, puede utilizar diversos m\u00e9todos de valoraci\u00f3n de empresas para determinar un precio justo para su empresa.<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><strong><span style=\"font-family: Tahoma; color: black;\">Valor de las ganancias<\/span><\/strong><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">Considerado a menudo como la mejor manera de valorar un establecimiento, el enfoque del valor de las ganancias intenta estimar la capacidad de una empresa para generar riqueza en el futuro. &quot;Con este enfoque, un valuador determina un nivel esperado de flujo de caja para la empresa utilizando los registros de ganancias pasadas, los normaliza para ingresos o gastos inusuales y multiplica los flujos de caja normalizados esperados por un factor de capitalizaci\u00f3n&quot;, escribe Susan Ward, codirectora de la consultora de TI Cypress Technologies, en un art\u00edculo de septiembre de 2017 para TheBalance.com.<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">Una de las debilidades de este m\u00e9todo es la dificultad para evaluar el porcentaje de negocio que podr\u00eda perderse por un cambio de propietario, lo cual afectar\u00eda la fidelidad del cliente. Ward afirma que esto puede mitigarse de varias maneras, como cuando un familiar de confianza asume la direcci\u00f3n del negocio.<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><strong><span style=\"font-family: Tahoma; color: black;\">Valor comercial<\/span><\/strong><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">El enfoque del valor de mercado intenta determinar el valor de su empresa bas\u00e1ndose en el valor de empresas similares vendidas recientemente. Si bien este m\u00e9todo es m\u00e1s complejo que otros debido a los requisitos que implica (es necesario que haya suficientes empresas similares con las que comparar la suya y suficiente informaci\u00f3n sobre sus ventas, lo cual puede ser dif\u00edcil de obtener), tambi\u00e9n ofrece algunas ventajas para el propietario de la empresa. &quot;Utilizar las valoraciones de la competencia para establecer la suya dificulta que los inversores le digan que su valoraci\u00f3n es demasiado alta, lo cual suele ser una t\u00e1ctica utilizada por los inversores para bajar el precio y obtener m\u00e1s capital para su inversi\u00f3n&quot;, afirma Alejandro Cremades, cofundador de Onevest, en un art\u00edculo de marzo de 2018 para Forbes.com.<\/span><\/p>\n<p style=\"line-height: 12.75pt; background: white; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: -webkit-left; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 5.25pt 0in 5.25pt 0in;\"><span style=\"font-family: Tahoma; color: black;\">Estos son solo dos de los m\u00e9todos de valoraci\u00f3n empresarial m\u00e1s comunes, aunque existen muchos m\u00e1s, y la combinaci\u00f3n de m\u00e9todos suele ser la m\u00e1s efectiva. Independientemente del m\u00e9todo que adopte, recuerde que el paso m\u00e1s importante para vender su empresa con \u00e9xito es empezar por contratar a un profesional.<\/span><\/p>","protected":false},"excerpt":{"rendered":"Existen muchas razones para vender un negocio, as\u00ed como muchas razones para tener una valoraci\u00f3n empresarial actualizada incluso [\u2026]"},"author":4,"featured_media":5843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,44,33],"tags":[],"class_list":["post-5839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-budget","category-business","category-financial-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Value Your Business When Selling\u00a0 - BrightStar Credit Union<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Value Your Business When Selling\u00a0\" \/>\n<meta property=\"og:description\" content=\"There are many reasons to sell a business as well as many reasons to have an up-to-date business valuation even [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.mybscu.org\/es\/how-to-value-your-business-when-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"BrightStar Credit Union\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightStarCU\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-25T20:27:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-15T14:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.mybscu.org\/wp-content\/uploads\/2018\/07\/business-blog-feature-image-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"233\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Moyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Moyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.mybscu.org\/how-to-value-your-business-when-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.mybscu.org\/how-to-value-your-business-when-selling\/\"},\"author\":{\"name\":\"Sara Moyer\",\"@id\":\"https:\/\/old.mybscu.org\/#\/schema\/person\/52aa5a4fa54d9d6a60a743282e52fb11\"},\"headline\":\"How to Value Your Business When Selling\u00a0\",\"datePublished\":\"2018-07-25T20:27:54+00:00\",\"dateModified\":\"2018-08-15T14:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.mybscu.org\/how-to-value-your-business-when-selling\/\"},\"wordCount\":582,\"publisher\":{\"@id\":\"https:\/\/old.mybscu.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/old.mybscu.org\/how-to-value-your-business-when-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.mybscu.org\/wp-content\/uploads\/2018\/07\/business-blog-feature-image-.jpg\",\"articleSection\":[\"Budget\",\"Business\",\"Financial Decisions\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.mybscu.org\/how-to-value-your-business-when-selling\/\",\"url\":\"https:\/\/old.mybscu.org\/how-to-value-your-business-when-selling\/\",\"name\":\"How to Value Your Business When Selling\u00a0 - 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